I design products that scale grow thrive last
from startup to enterprise.

Currently leading product design at BetterFleet. Previously THE ICONIC, Atlassian.

Case studies

BetterFleet case study cover image.

BetterFleet Private

BetterFleet, 2024 – present

Contact for access. Design lead for B2B startup in sustainable transport industry. Established a design system, multiple major features, and a culture of design across the company.

The navigation patterns for The Iconic shown on a mobile device and desktop.

Scaling ecommerce navigation

THE ICONIC, 2020 – 2021

Redesigned navigation architecture for Australia's largest online fashion retailer — millions of monthly visitors, four platforms, 150+ categories. Delivered scalable IA patterns across mobile and web, improving discoverability and reducing customer drop-off.

An image showing the user interface for a project planning tool.

Portfolio for Jira redesign

Atlassian, 2017 – 2018

Led the year-long redesign of Atlassian's Portfolio for Jira as primary designer — simplifying a product considered too complex, quadrupling monthly active users and earning promotion to Jira Premium.

Smaller things

A notification that your colleague has asked you to review their code

Figma data generator plugin

THE ICONIC, 2023

Invested in design infrastructure at THE ICONIC by building a Figma plugin that automated product thumbnail generation — reducing a 20-minute manual process to a single click and multiplying the team's output capacity.

An image showing dragging a smaller project to be part of a larger project

Interaction design case study

Atlassian, 2018

Defined the interaction model for Atlassian's roadmap drag-and-drop system — using a coded prototype to validate complex micro-interaction decisions and de-risk engineering investment before build.

A notification that your colleague has asked you to review their code

Code collaboration personal dashboard

Atlassian, 2016

Transformed Atlassian Bitbucket's static homepage into a personalised developer dashboard — synthesising research from thousands of users to surface a new product vision centred on what engineers actually needed each day.