A few words on me
I'm a lead product designer based in Sydney, Australia. I've shipped products used by millions — from enterprise platforms at Atlassian to Australia's largest online fashion retailer at THE ICONIC. I bridge strategic design direction and hands-on craft, and I believe the two make each other stronger.
Things I'm known for:
- Turning ambiguous product spaces into clear, confident design direction
- Using technical depth to make better strategic decisions — not just to execute them
- Building team capability through tooling, process, and a culture of shared ownership
- Delivering design systems and patterns that hold up as products grow
My path into design started with a music looping tool I built at university — fusing a love of technology and media. My first real user research was playtesting a card game I developed with friends. The loop of listening, making changes, and iterating was immediately compelling.
I believe everyone on a product team should feel empowered to be involved in design. I love helping engineers become more product-centric in their thinking — when the whole team empathises with customers, that cohesion feeds its way into the product.